IMPERIAL– Keeping the newly-founded tradition alive, the City of Imperial hosted their annual Oktoberfest Market Day, October 21, for a day of drinks, games, and live music.
The two-block festival started at Seventh Street and stretched north to Ninth Street, populated with colorful vendor booths, with food trucks parked down the side streets, drawing people from their homes and across the Valley.
However, for some, the market is more than buying and eating.
“These events might bring crowds to our small town for the drinks, food, and other merchandise, but living in imperial, it becomes a waypoint for old and new friends to come together,” said Imperial resident Eric Shaw.
With Imperial continuing to grow as people and businesses move in, the local residents with generational deep roots have been able to see the growth in not only the town, but the market days as well.
What started as a small, traditional farmers’ market with produce stands and other small booths, has grown as an avenue for businesses to market their products and bring revenue into the small community. What once had been a sleepy town, has blossomed into a vibrant marketing team showing their golden touch.
The Humble Farmer’s Brewery of Holtville hosted the ever-popular corn hole competition, where two-person teams vied for the title of Octoberfest Corn Hole Champions.
“This tournament allowed people to come together to not only play in friendly competition, but for others to watch and enjoy the excitement of who will get the title,” said Austin Dale.
Other competitions at the Market fest where City sponsored beer-barrel races, as teams pushed large wooden barrels as fast, and straight, as they could to the finish line.
The day had activities geared for all ages, with children enjoying the pumpkin patch. The playground area allowed families to let their children unwind as they ran and played on the cool and breezy Saturday night. The night wound down with a large crowd listening to the sounds of a live band, Safety Orange, enjoying the festive music to close out the 2017 Imperial Market Day’s Oktoberfest.