The seasonal service window coincides with major Coachella Valley events.
JetBlue Airlinesâ€™ seasonal service between Palm Springs International Airport and New Yorkâ€™s John F. Kennedy International Airport began Thursday.
Aboard the first flight, scheduled to arrive at Palm Springs International Airport at 10:05 p.m. Thursday, wasÂ Palm Springs Mayor Robert Moon and Robert Land, senior vice president and general counsel for JetBlue. The flights will operate five times per week, Thursdays to Mondays, through May 1.
The seasonal service window coincides with major Coachella Valley events, including the Coachella Music and Arts Festival, Stagecoach country music festival and the BNP Paribas Open tennis tournament in Indian Wells.
â€œWith direct service to Palm Springs five days a week, winter-weary East Coasters can escape to this desert getaway with 350 days of sunshine easier than ever before,â€ Dave Clark, vice president of network planning at JetBlue, said when the service was announced in August.
â€œPalm Springsâ€™ re-emergence as a destination and the areaâ€™s nationally recognized events like Coachella make it the perfect addition to our transcontinental route map,â€ he said.
The route will be served with an Airbus A320, flying one round-trip per day.
Fares start at $99 each way, with a 21-day advance purchase.