CALEXICO - Goya Foods, in collaboration with Food 4 Less, celebrated a grand re-opening of the Calexico store by donating of over 30,000 pounds of food delivered March 21 to Feeding San Diego and Imperial Valley Food banks.
New interior décor, an updated shopper-friendly layout, and an expanded produce department with a larger section of fresh organic produce, was added to the renovated store.
“I’m proud to talk about the partnership we have with Goya Foods and what they’ve done to help us partner in feeding literally thousands of families,” said Bryan Kaltenbach, president of Food for Less, as he addressed the crowd at the Food 4 Less parking lot adjacent to the store's front entrance.
The 36,000 pounds of food on pallets loaded on full trucks demonstrated the partnership between Food 4 Less and Goya Foods, according to organizers.
Last year, Food for Less and Goya Foods initiated the Zero Hunger, Zero Waste campaign to try and end hunger and eliminate waste in local areas by donating to the Imperial Valley and Feeding San Diego Food banks.
The year-long effort involved a series of consumer product promotions wherein a customer bought a participating item, and Goya donated items to a food collection. The accumulated total reached 1.5 billion pounds, which will be distributed to various Feeding America food banks within a span of six months, organizers said.
“This is Goya’s way of giving back to the communities that support us and thanking the support of Food 4 Less,” announced Goya California General Manager Ricardo Castro-Kreutz.
Feeding San Diego is a feeding America member food bank and is the leading hunger relief organization in San Diego County, according to Feeding San Diego Food Sourcing Manager Jessica Spraugue.
“We’re are very lucky to partner with Imperial County Food Bank, because through that partnership, we can share resources and our best practices and make sure we’re doing everything we can to end hunger in our communities,” said Spraugue.
Sara Griffen, executive director of the Imperial Valley Food Bank, was the last to approach the podium to speak before the celebratory Mariachi horns began to blast.
“We live in the middle of a very rich agricultural area, and we benefit from a lot of locally grown fresh produce, but shelf stable food is very hard for us to find,” said Griffen.