The Imperial Valley Swap Meet Opens Shop at Motor-Vu



EL CENTRO — What do swords, old 8mm film cameras, and cast-iron typewriters have in common? The answer is that these are items found at the Imperial Valley Swap Meet which celebrated it’s grand opening on Thursday, March 12, at the grounds of the old “Motor-Vu” drive-in.

Vendors, from the Valley and further, were lined up selling vintage and some newer items. Hundreds of eager buyers, looking for a bargain, checked out the newest low-cost venue. They came to browse and gaze at some of the more peculiar items offered by 40 vendors. As the crowd walked and poked through items, others danced to the live music provided by local group, ‘Tropic 2,” featuring Tony Obezo.

Local food vendors sold an array of edible items ranging from hot dogs to carne asada tacos.

“We found that the old Motor-Vu was a very recognizable spot in the community,” said Dave Herwitz, one of the swap meet coordinators.”

“We wanted to bring business here for the community and create some jobs. It took time for us to find the place, but when we were introduced to the Motor-Vu, we realized what a big part of the community it was. We thought we could re-live that legacy through the swap meet,” said Kenny Hood, another event organizer.

In addition to the Imperial Valley Swap Meet, Dave Herwitz and Kenny Hood also run the Santee Swap Meet in San Diego.

A local from the valley who called himself, J.C., said “I’m here to help them give great customer service to all the shoppers.”

“As long as we have the support of the community and we have support of the buyers and sellers, we plan to be here for ten years or more,” added Herwitz.

The Imperial Valley Swamp opens every Thursday from 4 p.m. until ten at night and on Sunday’s from 7 in the morning until 2 in the afternoon at 385 W. Aten Rd. The event coordinators can also be reached at (760) 919-2150 or online at

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