SACRAMENTO – A Salton Sea specialty plate was designed to raise funds for the Salton Sea Authority’s restoration efforts.
A campaign to launch a Salton Sea specialty license plate kicked off Tuesday, Oct. 14.
The Greater Palm Springs Convention & Visitors Bureau unveiled a website, SaltonSeaPlate.com, on which residents can reserve a license plate that will help restore the Salton Sea.
The Department of Motor Vehicles will begin to produce the plates if, within one year, 7,500 people request a Salton Sea plate.
Legislation authored by Assemblyman Brian Nestande, R-Palm Desert, to help launch the license plate project to raise funds for the Salton Sea Authority restoration efforts takes effect in January.
Other environmental causes, funded through the specialty plate program, include the Lake Tahoe restoration. Since 1996, the sale of Lake Tahoe plates has generated more than $12 million in revenue, according to the Palm Springs visitors bureau.