Pioneers Memorial Hospital Receives Women’s Choice Award As One of America’s Best Emergency Care Hospitals


Pioneers Memorial Hospital Front

Brawley, CA — Pioneers Memorial Hospital (PMH) has been named a recipient of the Women’s Choice Award as one of America’s Best Hospitals in Emergency Care.

Each year, there are more than 125 million emergency room visits in the U.S., with about a fifth of them being children under the age of 15. Emergency departments continue to be an essential part of the healthcare system as they provide fast, life-or-limb saving care to millions each year.

The Women’s Choice Award is the only distinction that identifies the nation’s best healthcare institutions and signifies PMH’s commitment and passion for creating an extraordinary healthcare experience for women and all patients.

Of the seven core measures reported by emergency departments to the Centers for Medicare and Medicaid Services (CMS), women rate “door to diagnostic time” or in other words, “door to doctor,” as the most important criteria when selecting an emergency room.

For PMH, in the last five years the average “door to doctor” time has been twenty minutes.

“The physicians, PA’s, Nursing, and support staff in the ED take great pride in their “Door to Doctor” time and the quality of care provided to the families in our community,” says Robyn Atadero, Chief Nursing Officer, Pioneers Memorial Hospital. “To be recognized with the Women’s Choice Award validates the passionate commitment to service I witness day in and day out.”

“The award is based on robust criteria that consider patient satisfaction, clinical excellence and what women really want when it comes to treatment and a quality hospital experience,” says Delia Passi, CEO & founder of WomenCertified, home of the Women’s Choice Award. “Pioneers Memorial Hospital not only performed well clinically with regard to emergency care measures, but they also have a high recommendation rating, which is very important to women when it comes to health related decisions.”

“In an emergency room, early intervention by a physician is the cornerstone of the highest quality clinical care. The America’s Best Hospitals in Emergency Care award provides the recognition to our patients that they can expect to receive quality care and great service, right here at home,” says Larry Lewis, Chief Executive Officer, Pioneers Memorial Hospital.


Pioneers Memorial Hospital Among America’s Best Hospitals in Emergency Care – 

Hospitals earning the Emergency Care Award consistently rank in the top 25 percent of the 3,600 hospitals reporting on their emergency department’s performance to the Centers for Medicare and Medicaid Services (CMS). The seven measures CMS publicly reports relate primarily to the amount of time taken in the ER such as time for diagnosis, medication, and admission to the hospital, and are weighted according to the priorities of women surveyed. A hospital can be eliminated from the award if they fall outside the 25th percentile for two or more of the seven measures, depending on their importance. The award is also limited to those hospitals with a solid recommendation on Hospital Consumer Assessment of Healthcare Providers and Systems.

As the collective voice of female consumers, the Women’s Choice Award provides women with recommendations they can trust, from other women. “Our mission is to reduce the risk for women and their families so they can make smarter healthcare choices,” added Passi. “We have found that recommendations are the single most important consideration used by women in selecting a hospital for themselves and their family. By helping women know which hospitals in their area provide the best critical care, we are able to help them make better decisions, especially when it comes to emergency situations.”


Pioneers Memorial Hospital is highly recognized 107-bed acute care facility accredited by DNV, committed to providing state-of-the-art healthcare, complemented by the highest quality community education. We are a level 4 trauma center and offer a modern sixteen-bed emergency facility, staffed with board-certified emergency physicians. Within the Phyllis Dillard Family Medical Center is a duo surgery suite for obstetrical and gynecological surgeries. There are 14 LDRP (Labor and Delivery, Recovery, Postpartum) suites in our Perinatal Department within the Women’s Center and we deliver approximately 1,800 babies per year.


The Women’s Choice Award sets the standard for helping women make smarter choices by collectively identifying the brands, products and services most recommended and trusted by women and those that deliver a customer experience worthy of her recommendation. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania on what drives the consumer experience for women vs. men. As the leading advocate for female consumers, WomenCertified®, home

of the Women’s Choice Award, created the first national award based on the ratings and preferences of women to provide them with a collective voice. Women can make their preferences heard and be part of the mission toward a million voices strong by visiting the Women’s Choice Award official website at and joining the network.