Imperial Market Days Kick off with Oktoberfest Festival

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Downtown Imperial is lit up for Oktoberfest during the town’s Imperial Market Days celebration Saturday.

IMPERIAL – On a moonlit 80 degree Saturday evening, hundreds flocked to downtown Imperial to take part in the Imperial Market Days Annual Oktoberfest event.

The farmer’s market style street scene in downtown Imperial resonated with the clamor of patrons enjoying the Germanic-inspired festival.

Activities entertained all ages as kids played on the R/C raceway and took pictures with Pikachu, while adults cheered on the beer barrel races.

With the sounds of The German Zeitgeist Band setting the mood, locals meandered into the Food and Beer court to indulge in a wide variety of food, drinks, and entertainment.

“We had four different brews here tonight and they all sold out,” said Dan Williams, co-owner of Humble Farmer Brewing Company. “On tap there was a Pilsner, IPA, Honey Blonde Ale, and our Carrot Ale. All of our beers are brewed here locally in Holtville.”

Local merchant stands with handcrafted artisan products and fresh produce decorated the teeming street sidewalks.

“The homemade potato chips and lemonade were delicious. What makes it special is that it’s handmade right in front of you,” said Imperial resident Esperanza Lopez.

From ceviche tostadas to German-style bratwursts, the assortment of grub kept patrons hovering around the grills and food stands.

“The fish tacos were a big hit; we sold out three times and had to go back for more supplies. This was our first time participating in the event,” said Nic Arambula of Nico’s Fish Tacos.

The festivities concluded with the Stein Holding contest. The arms of the participants twitched from the strain of holding mugs full of beer over the table as the crowd chuckled at their expense.