Gender Pricing Bill Passes The Senate


ben hueso

Bill will prohibit gender discrimination in products

SAN DIEGO — Senator Ben Hueso (D-San Diego) announced today that Senate Bill 899, which will prohibit business establishments from charging customers, different prices for similar or like goods on the basis of gender, has passed the State Senate.

“I want to thank my Senate colleagues for supporting Senate Bill 899 and for recognizing that gender pricing inequality does in fact exist in retail stores,” said Senator Ben Hueso. “We need to continue the fight against this practice by raising awareness and ultimately eliminate unfair pricing based on gender. I will continue to diligently work with my Assembly colleagues as the bill moves through its respective committees to support this measure which is aimed at protecting the consumer and will create equal product pricing for all.”

In December 2015, the New York City Department of Consumer Affairs conducted a study on the gender pricing of goods marketed to both men and women. The study looked across multiple industries, which included toys and accessories, children and adult clothing, and personal and home health care products for seniors. Across the sample, the department found that women’s products cost more 42% of the time while men’s products cost more 18% percent of the time.

Since 1996, California has protected consumers against gender price discrimination in the service industry. This bill provides those same protections to both genders on the pricing of consumer goods.

Senate bill 899 now heads to the Assembly.