El Centro Car Dealers Head to Court over Domain Names



Ford dealer claims rival is stealing its web traffic.

Two neighboring car dealers in El Centro are heading to court over cybersquatting claims.

Ford dealer El Centro Motors alleges that Rogers & Rogers, a Chrysler/Jeep/Dodge dealer less than a half mile away, is cybersquatting its brands and diverting web traffic.

El Centro Motors registered the domain name, ElCentroMotors.com, in 2001. Rogers & Rogers registered their domain name, ElCentroMotor.com (singular) and ElCentroFord.com last year. According to the suit, both domain names forwarded to sites owned by Rogers & Rogers.

The suit was filed yesterday, but it appears Rogers & Rogers already transferred ElCentroFord.com to Ford on or before October 13. ElCentroMotor.com still forwards to Rogers & Rogers’ website.

El Centro Motors is asking for an injunction against Rogers & Rogers, plus $100,000 per domain name.


  1. Where was the suit filed? Who are the attorneys representing plaintiff and defendant? Is Rogers and Rogers online ad agency also named in the suit. How much of Ford’s estimated online traffic has been directed to the Rogers and Rogers site? How long has this been going on?

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