(El Centro) Â â€“ Schoolâ€™s out for summer, and kids in El Centro may actually look forward to their next encounter with the â€œheatâ€ this summer, thanks to 7-ElevenÂ® storesâ€™ popular Operation Chill program that rewards positive behavior with a very cool treat.
Through Operation ChillÂ®, law enforcement officers from participating local police and sheriffâ€™s departments can â€œticketâ€ youngsters caught in the act of doing good with SlurpeeÂ® beverage coupons.Â Appropriate â€œoffensesâ€ might include helping another person, deterring crime or participating in a positive activity in the community.Â Each coupon can be redeemed for a small Slurpee drink at participating 7-Eleven stores.
Since the programâ€™s inception in 1995, more than 12 million Operation Chill coupons have been distributed to hundreds of law enforcement agencies across the country in areas where 7-Eleven operates stores.Â During 2013, approximately 600,000 coupons will be issued nationally; 450 of those will be distributed in El Centro, most during the summer months and back-to-school season.
â€œThe coupons are great for officers who are on patrol in the communityâ€, says Executive Commander Eddie MadueÃ±o.Â â€œItâ€™s an icebreaker, a way to encourage dialogue in a non-threatening, non law-enforcement situation.â€
Operation Chill was developed by 7-Eleven, Inc. to positively reward and encourage good behavior by kids during the hot summer months, when communities may experience increases in loitering, shoplifting and graffiti, and to support law enforcement agenciesâ€™ community relations projects.Â Police use the Operation Chill program to reward youth for their good deeds as well as enhance their relations with the young people of their city.
7-Elevenâ€™s proprietary Slurpee semi-frozen carbonated beverage has generational appeal with slurpers both young and old.Â More than a half-million Slurpee drinks are purchased each day during the summer at 7-Eleven stores across the country