Brawley council discusses strategic planning



A current photo of downtown Brawley’s storefronts with banners, broken signs, and abandoned buildings. City officials hope to turn all this around, as the city council discussed future goals for the city at a recent meeting. Lloyd Miller photo.

BRAWLEY — The Brawley city council met to discuss planning for the 2017/18 fiscal year at its regular meeting held Tuesday at the Brawley Police Department’s Emergency Operations Center.

The council discussed the goals of the city, which included financial stability, business attraction and retention, reliability of the water and sewer services, cleanliness of the city, city services, fire and police departments, and street upgrades.

The council also voiced concerns over the century-old infrastructure, such as water and sewer lines that need to be replaced throughout the city. According to Rosanna Bayon Moore, city manager, the city patches broken water lines on a regular basis.

According to Moore, the city does not have the funds to complete every project that is on the to-do list. The replacement of water and sewer lines is a multi-million dollar project. Main Street is located above a main water line and both are in need of repair. The city has delayed the repair of Main Street until the water lines can be replaced. Street repair is on a yearly rotational schedule citywide.

Many positive additions to the city were brought to light, including upgrades to city parks and new subdivision construction.

Also discussed were the possibilities of other businesses locating in the city and how to retain existing businesses. Councilman George Nava commented that business incentives may help the city grow.

While the downtown area has been in slow decline over the past decades, it is beginning to experience a sort of revival, with several developers buying vacant buildings, according to Moore.

The utility users’ tax will expire in May of 2018. Moore said the city depends on this revenue to run the city and she estimated 20 employees would be impacted if the tax is not renewed through a vote by the citizens. Moore said fire and police employees and their services would probably have to be reduced by the city without the tax in place.

Of the city funds distribution, 80 percent goes to employee compensation and 20 percent is used to run the city’s public works.

In other city business, the council voted unanimously to give HDR engineering, Inc. an additional $50,000 to the $40,000 they received for professional services regarding industrial wastewater treatment program support. HDR’s services include a review of engineering design information, monitoring, sampling, permit compliance, inspection, and training. HDR provides technical oversight of the city’s industrial pretreatment program, particularly industrial discharge permits.

Current industrial wastewater dischargers in the city are Pioneer Memorial Healthcare District and One World Beef Packers.

The council also approved adoption of a new mission statement for the city of Brawley:

“To effectively provide the highest quality municipal services in a manner that values local assets, builds public trust, and advances overall community prosperity.”








  1. Why does the city allow businesses and property owners let their buildings and grounds fall into a state of disrepair, as shown in the picture? Strategic planning is all well and good, but that has NOTHING to do with things like that shown. Somebody from the city needs to send Factory 2U a notice saying “You have 30 days to fix your sign or your business license will be suspended!” All those businesses with the crappy vinyl banners as signs need to be notified as well that those signs are temporary only and must be replaced with a suitable, permanent version. This isn’t a Brawley issue, but an epidemic throughout the Valley.

  2. Its a joke. Keeping and growing Brawley. Every building their is crap. They all need to be torn down. I dont even know how they pass inspection time after time. Not even Inferno could stay open by the same owner. It might not be the city managers but its the city people it self No one supports new busniess and over half the town is on welfare. Business getting broke into and vadalized and owners told that even if they caught them, which they never do, the jail is to full. Banks, salons like Fantasic Sams, resturants all being destroyed by drug addicts, gang memebers, homeless, and punk kids. All being done right infront of everyone. (Vons shopping area) Unless their is something done about all of this im very scared for Brawley. Speically when towns like Imperial are actually building new facilties to support new business. In areas that people arent scared to go. Only thing Brawley has going for them is their education system and school athletics. Its sad to see being a BUHS class of 2000 grad and seeing how that town has fallen to drug addicts, slum lords, and people living off of welfare. People from SD and other citys are fooled into buying those jacked up building by some one with beliefs that “if you build it they will come” haha ex local business owners of places like Crumbs Pizzeria and Inferno know thats not true. Well done with my rant and rav sorry for being so negative specially towards a town i once loved. But i havent been happier since i moved my 5 kids and wife to El Centro……Heres a quick tip for Brawley managers invest in a huge jail. It would create jobs and give you some where to put all your problems since the county is half full of brawley people anyway…..GOOD LUCK BRAWLEY!

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