Brawley City Manager letter to the community

Rosanna Bayon Moore, Brawley City Manager

The City is joining with North County Coalition of the Arts (NoCCA) and the community to light up the Plaza during special times of year. I understand that you may be interested in supporting this endeavor to acquire ornamental lighting fixtures.

The City, the Chamber and NoCCA are working vigorously to deliver key projects in the Brawley Downtown Arts District (BDAD). In the coming weeks, many new features will appear in the downtown. Our efforts aim to complement existing and emerging business interests in the City’s core, celebrate our historic downtown beauty and capitalize on the Plaza as a convening place.

Because of support from people like you, we are working to advance the potential of the downtown in the following ways:

  • ï‚·  The Kiwanis Club of Brawley is generously supporting the rehabilitation of the kiosk in North Plaza. Supplied with new roof tiles and paint, City staff are in the midst of rehabilitation that will also include wrought iron replacement and decorative tile work on the steps that face Main Street.
  • ï‚·  Conceived of by BUHS graduate, Sarah Steimel, and substantially underwritten by the Brawley Veterans Memorial Committee, the City is implementing the Armed Forces Banner Program. The new banners are currently in production and are consistent with this year’s Cattle Call Parade theme: “Red, White and Blue.”
  • ï‚·  Chamber of Commerce leadership and support from the Downtown Merchants Fund have made possible the installation of the first phase of new benches, planters and bike racks. The bike racks are in the form of treble clefs in keeping with the BDAD concept of arts and entertainment in the downtown.
  • ï‚·  With inspiration from the NoCCA Board, a piano themed crosswalk will be installed on Main Street between North and South Plaza.
  • ï‚·  In cooperation with Working Alternatives, the volunteer-based “Downtown Detail” is in its second month of implementation. Maintenance and clean up duties are focusing on Main Street from 1st Street to 8th Street, between E Street and G Street.

CITY OF BRAWLEY Administration Office 383 Main Street Brawley, CA 92243

I explain current efforts to demonstrate that the City and community stakeholders are collaborating to improve the downtown. Our ornamental lighting effort is another way to beautify the Plaza as we host community events. With the upcoming holidays, the City of Brawley welcomes the opportunity to expand involvement and translate our shared interest in the downtown into further action.

The first four (4) 100 ft. strands of light will arrive next week. They are $60 per strand. While our initial approach is modest, any contribution will assist with lighting up more of the Plaza.

NoCCA will be accepting donations on behalf of the Plaza ornamental lighting project. NoCCA’s Tax ID No. is 33-0927013 and donations are tax-deductible.

Thank you for your interest. Questions and comments are welcome. I can be contacted at 760-351- 3048 or via email at


Rosanna Bayon Moore

Brawley City Manager


  1. Ron and I will donate a strand. Ron will check with the Elks Lodge members about a donation as well. He’ll drop a check by tomorrow.

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